A fresh and modern visual identity for Indian jewelry brand Odara, reflecting its rich heritage while appealing to contemporary audiences. 

Our approach involved researching Indian jewelry design traditions and incorporating key elements, such as a stylized "O" symbol inspired by traditional Indian jali screens and floral patterns. Clean typography and a sophisticated color palette completed the design, balancing tradition and modernity.

The result was a successful pitch, leading to collaboration with Odara on implementing the new branding across their business. The outcome showcases a cohesive and compelling visual identity, elevating the brand's positioning in the marketplace.